Why Choose CVP?
It isn’t enough to be technologically savvy behind the camera. What sets the Chicago Video Project apart from other video production companies is our in-depth understanding of the social and economic issues facing low- and moderate-income people. We combine a state-of-the-art production facility with experience in organizing for social change and expertise in communications and media relations. We help clients develop winning strategies for positioning their issues and crafting a message that educates and motivates people to act. CVP also assists in the development of a comprehensive plan for using the commissioned videos to achieve tangible policy outcomes.
We are committed to the highest quality video production. CVP employs a talented and highly skilled team of video producers, scriptwriters, camera operators, video editors, and technicians. Our crew members have extensive and award-winning experience in television news production and corporate and documentary filmmaking.
- Shape public policy. CVP produces videos with clear and credible messages that graphically capture the urgency of issues facing low-income communities. Our videos influence public opinion, engage people in meaningful action, and help bring about concrete policy changes.
- Craft a compelling message. CVP works with clients to frame the issue and develop strategies for reaching key audiences. Our videos communicate a uniform, clear message and bring cohesion to state, regional, and national campaigns.
- Mobilize civic action. In the uphill battle for social change, CVP videos help convey the important roles in shaping the future of communities. Our productions get people involved. Even the process of producing the video itself often helps participants understand their organization and role more clearly.
- Generate media coverage. Videos are an effective way for nonprofits to tell their story to the media. They help journalists and editorial boards deepen their understanding of an issue. They also deliver messages in a format far more dynamic and memorable than standard print news releases.
- Expand the reach of training programs. Training videos are an inexpensive means of providing “how to” information. They can help an organization reach a larger audience, or enable members too far away to travel for workshops to receive the same instruction.
How can video strengthen your organizing campaign?
A coalition of housing organizations—the Chicago Rehab Network (CRN)—used a 12-minute video to organize community action to address Chicago’s affordable housing crisis. Integrated into CRN’s organizing strategy, the CVP video graphically captured the urgency of the housing crisis faced by Chicago’s low-income residents. When shown in town hall meetings, the video helped to galvanize civic action. When shown to elected officials, it helped secure their backing. And when shown to reporters, it helped frame the media’s message to the public. CRN’s use of video helped to obtain an unprecedented five-year $752 million affordable housing program for the City of Chicago.
How did a small group of mothers living in public housing reach a national audience with their message?
Working with the Henry Horner Mothers Guild, CVP produced a 4-minute video news release depicting the desperate living conditions at Chicago’s Henry Horner Homes. Released in conjunction with the filing of a class-action lawsuit against the Chicago Housing Authority, the VNR generated news coverage on ABC’s World News Tonight and CBS This Morning. News reports also appeared in the Washington Post, and in every major news media outlet in Chicago. It enabled a group of mothers to tell their story the way they wanted it told.
“A group of mothers suing the Chicago Housing Authority in federal court for years of neglect at their dilapidated public-housing project is using a sophisticated media strategy usually reserved for corporate public relations.” – Washington Post